List one the ethical principles in communication outlined in the textbook. Give an example of this principle from your own experience?

What will be an ideal response?


? One of the following principles must be present: truthfulness, fidelity, confidentiality, fairness, or significant choice. Students will provide various examples for the second part of question.

Communication & Mass Media

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What is the main advantage of a TV commercial?

a. sound and action b. visual appeal c. entertainment d. call to action

Communication & Mass Media

In a networked organization, members determine the person best equipped to address a problem by using which method?

a) Referra b) Partnering c) Relationship d) Consulting

Communication & Mass Media

Which question should you ask about the show idea before moving to the preproduction phase?

a. will it make money? b. will it be aired by a network? c. is it worthwhile and doable? d. can it be done in HDTV? e. does it involve extensive postproduction?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The central idea or thesis statement must be presented in the first main point of the body of your presentation.  2. You should start the invention process by organizing the body of a speech, and then the introduction.  3. Beginning a speech with a metaphor or analogy is a distracting way to plan an introduction.  4. Your very last move in an effective conclusion is to summarize the points covered during your presentation.  5. Clarity is the aspect of style that allows rhetoric to be artful. 

Communication & Mass Media