The Bazooka brand of candy revamped its package inserts by changing from comic strips to quizzes and brainteasers that direct kids to digital content. In the context of change drivers impacting the future of marketing, this reflects the ________.
A. shift to distinguishing Marketing (Big M) from marketing (little m)
B. shift to product glut and customer shortage
C. shift in generational values and preferences
D. shift in information power from marketer to customer
E. shift to justifying the relevance and payback of the marketing investment
Answer: C
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Fill in the blank(s) with correct word
When looking at the stakeholder characteristics of power, legitimacy, and urgency, ______.
a. power should be given the most attention b. the presence of any one characteristic should be carefully considered by managers c. urgency should be given the most priority d. manager should not fail to neglect personal affiliation or emotional connection
The "Tylenol Murders" case involving the Johnson & Johnson Company provides a prime example of how NOT to practice public relations in a crisis
Indicate whether the statement is true or false
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A) when the seller makes the offer to the buyer B) when the seller hands over the goods to the common carrier C) when the seller tenders delivery of the goods at the specified destination D) when the goods are at the time and place of the shipment