Which of the following phrases was not part of the various attempts to define public relations over a period of 30 years by Edward L. Bernays?
a. a secret press bureau
b. to engineer public support
c. giving a client ethical advice
d. information, persuasion, and adjustment
ANSWER: a
Communication & Mass Media
You might also like to view...
What is communication competence?
What will be an ideal response?
Communication & Mass Media
There is no easy answer to the problem of balancing Type I error and Type II error, but power analysis to help researchers deal with this issue
Indicate whether the statement is true or false
Communication & Mass Media
______ integrates the use of a soundbite or two into a story.
A. Package B. VO/SOT C. Reader D. Voice-over
Communication & Mass Media
The space within 12 inches of a person is known as public distance
Indicate whether the statement is true or false.
Communication & Mass Media