Which of the following is not an example of a communication commodity?

a) television program

b) newspaper story
c) conversation between two friends
d) movie


c) conversation between two friends

Communication & Mass Media

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What does media multiplicity theory assert?

A. Communication channels can be assessed by the amount of verbal and nonverbal content that is exchanged. B. Some forms of social media can convey very little information about the identity of the sender. C. The number of different social media that friends use is strongly associated with whether a tie is weak or strong. D. Social networks are home to many relationships characterized as latent ties.

Communication & Mass Media

LexisNexis represents which of the following electronic resources?

a. a subject directory b. a general search engine c. an electronic database d. an online catalogue

Communication & Mass Media

The communication occurring in a political rally or religious service is a type of __________.

A. intrapersonal communication B. public communication C. small group communication D. dyadic communication

Communication & Mass Media

While giving a speech, to adapt material to your audience, you should:

A) ?avoid using transitions in the speech. B) ?avoid using specific language in the speech. C) ?use bland language and examples. D) ?compare unfamiliar ideas to familiar ones.

Communication & Mass Media