Which of the following is NOT a trend affecting marketing strategy planning in the area of mass selling?
A. growth of interactive agencies
B. integrated marketing communications
C. more targeted media
D. changing agency compensation
E. decreasing role of publicity
Answer: E
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a. True b. False Indicate whether the statement is true or false
Time stamping is a control that is used to ensure database partitioning
Indicate whether the statement is true or false
Which of the following will help teams learn collectively, fix issues quickly, and ensure that the best ideas are put into action?
A) Try out new strategies and ideas B) Using a storming technique C) Using predetermined team standards D) Dividing the work equitably E) Having clearly defined roles and areas of expertise
Process descriptions may exist on a form or within a ________ repository
A) data B) data dictionary C) CASE tool D) CASE diagram