You just finished meeting with your boss and he is very upset about the most recent customer survey results for the firm. A majority of the respondents complained about the limited number of product lines your firm offers. Which of following recommendations should you make to your boss?
A. The firm needs to lengthen its product life cycle.
B. The firm needs to expand the width of its product mix.
C. The firm needs to shorten its product life cycle.
D. The firm needs to expand the depth of its product mix.
E. The firm needs to expand the length of its product mix.
Answer: B
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