Answer the following statements true (T) or false (F)

1.Surveys usually cost more and are slower than other types of research.
2.A disadvantage of survey is that results do not typically explain why respondents answered the way they did.
3.One disadvantage of surveys is customers’ unwillingness to participate in them.
4.Likert-type questions never end with a question mark.
5.Surveys give a good understanding of the “what” in the survey answers.


1.FALSE
2.TRUE
3.TRUE
4.TRUE
5.TRUE

Communication & Mass Media

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A) ethics B) professionalism C) moral management D) greenwashing E) corporate social responsibility

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Which term asks if a study really investigated what it was supposed to investigate?

a) Operational validity b) Internal validity c) Post hoc validity d) External validity

Communication & Mass Media

Young adults from laissez-faire backgrounds are more confident listeners and more intellectually flexible than those from consensual or pluralistic families

Indicate whether the statement is true or false

Communication & Mass Media

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a. USB b. audio input c. line level input d. both A & B e. all of these f. none of these

Communication & Mass Media