Which of the following is NOT part of the market analysis component of a marketing plan?
A. A customer profile
B. A SWOT analysis
C. An actual sales forecast
D. A detailed discussion of the major benefits to customers provided by the product and/or service
Answer: B
You might also like to view...
Which question can be answered by performing a person analysis?
A. What are the tasks that require more training? B. How will the training be carried out? C. Are there any impediments to implementing a training program? D. Does the organization have the infrastructure to support training? E. Are employees ready for training?
Which of the following is not a reason why a company first prepares a worksheet?
A) simplify recording of adjusting and closing entries in the general journal B) substitute for the trial balance C) make it easier to prepare financial statements D) minimize errors
All bank memos reported on the bank reconciliation require entries in the company's accounts
Indicate whether the statement is true or false
Kris, a shareholder of E-Max, Inc, claimed that the business was being mismanaged. Kris notified the board of directors that the corporation has been wronged and asked the board to bring suit in the name of the corporation directly. In response to Kris' demand, what actions may the board take? What could Kris's response be to each alternative?