A Doppelganger brand image is when a product looks like the original but in fact is a critique of it
Indicate whether the statement is true or false
TRUE
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The difference between a department's gross profit and its operating expenses is known as the
a. departmental gross profit. b. departmental operating income. c. departmental operating expenses. d. departmental direct operating margin.
Focus groups can be used to address substantive issues such as deciding on alternative courses of action
Indicate whether the statement is true or false
Copy testing is a tool for measuring the effectiveness of a completed advertising campaign that cannot be used as a diagnostic tool in the creative development stage of a campaign
Indicate whether the statement is true or false
Which one of the following would constitute a reward?
A) a person buying a car after seeing an ad about it B) a person returning a lost item after seeing an ad about it C) a seller accepting a bid for an item D) a seller making an invitation for offers