Using language analysis software to track public opinion is an example of what?
A) Recruitment
B) Sentiment analysis
C) Social customer service
D) Networking
E) Social media complexity
Answer: B
Explanation: B) A number of tools now exist to gather market intelligence from social media more or less automatically. For example, sentiment analysis is an intriguing research technique in which companies track social networks and other media with automated language-analysis software that tries to take the pulse of public opinion and identify influential opinion makers.
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_____, which is any form of advertising through an online search site, is regarded by businesses as highly effective.
A. Search advertising B. Location-based advertising C. Near-field advertising D. Reach advertising
_____ refers to an organization's initiative of adding to a product or service to increase its value to the consumer.
A. Scaling value B. Enhancement of existing products or services C. Appreciation of existing products or services D. Incrementing value
Accounting for inventories is a major consideration for many companies because of its significance to which of the following financial statements?
a. Balance sheet. b. Income statement. c. Statement of Cash Flow d. Both A and B.
If cash flow projections include the effect of inflation then the discount rate used should be a ____________________ rate
Fill in the blank(s) with correct word