Using advertising to develop selective demand
A. may become necessary as a firm's product moves through its product life cycle.
B. should only be tried with selective distribution.
C. is needed when consumers do not know a new product is available.
D. is needed when a firm has a monopoly.
E. is intended to produce immediate buying action.
Answer: A
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Which pair of accounts has the same set of rules for debit and credit entries?
a. Common Stock (Capital Stock) and Accounts Payable b. Salaries Expense and Retained Earnings c. Cash and Notes Payable d. Sales Revenue and Accounts Receivable
Men and women often exhibit nonverbal communication styles that reflect the expectations of ______.
Fill in the blank(s) with the appropriate word(s).
ABC Corporation would like to evaluate three production processes (A, B, and C) to accommodate the changes in demand for its products. The fixed and variable costs per unit are tabled here. Determine the process to be selected when the production volume is 3,000 units.
A. Process A
B. Process B
C. Process C
D. cannot be determined
When a service is rated high in terms of importance but low in terms of performance, this indicates that:
A) There is an opportunity for reallocating resources B) Service improvements are required C) Customers’ expectations should be lowered D) Resources are allocated appropriately