Explain the major steps in the target marketing process
What will be an ideal response?
The first step is market segmentation: dividing a market into smaller groups based on one or more meaningfully shared characteristics. Each group might require separate products or marketing mixes. The second step is targeting: evaluating each market segment's attractiveness and selecting one or more of the market segments to enter. The third step is positioning: developing a marketing strategy to influence how a target market segment perceives a good or service in comparison to the competition.
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Which of the following factors is NOT typically listed as a factor in developing collaborative strategies?
a. Speed b. Opinion of employees c. Risk d. Access to capital
In 1963, the state of __________ became the first state to adopt the __________ theory, after the state supreme court decided the __________ case
a. California, strict liability, Greenman v. Yuba Power Products b. California, product negligence, Greenman v. Yuba Powder Products c. New York, strict liability, Greenman v. Yuba Power Products d. Florida, breach of warranty, Petito v. A.H. Robins Co.
Jones Soda Company and Big Sky Brands have introduced Jones Soda Carbonated Candy, a candy that delivers a blast of the most popular Jones Soda flavors along with an oddly enjoyable tongue-tingling sensation. Which pricing strategy would be appropriate if the company wants to convince price-sensitive consumers to try it and not buy some other brand?
A. price-lining B. price-fixing C. status quo pricing D. penetration pricing E. price-skimming
How many prime or principal meridians are there? ?
A) 35 B) 32 C) 64 D)72