Discuss the term marketing mix
What will be an ideal response?
ANSWER: The term marketing mix refers to a unique blend of product, place (distribution), promotion, and pricing strategies (often referred to as the four Ps) designed to produce mutually satisfying exchanges with a target market. The marketing manager can control each component of the marketing mix, but the strategies for all four components must be blended to achieve optimal results.
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Management at the De la Garza Recreational Products has recognized that the firm is much slower than the competition at getting new designs to market. The problem seems to stem from coordination problems between the various functional departments involved in the recreational vehicle design process. De la Garza should
A. improve technical training for employees. B. formalize the division of labor. C. relax its rules and procedures. D. create cross-functional teams for development. E. cancel all social events for employees.
What is the primary use of stories?
a. to entertain people b. to pass along wisdom and information c. to add narrative coherence to a speech d. to help people make decisions
Private tort actions have been quite successful in controlling environmental damage
a. True b. False Indicate whether the statement is true or false
The Central Limit Theorem states that if a number of probability distributions are summed, the variance of the sum equals the sum of the variances of individual distributions
Indicate whether the statement is true or false