The promotion mix consists of all of the following EXCEPT:
a. product
b. advertising
c. personal selling
d. publicity
e. sales promotion
a. product
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Whalin Seafood Co. made a corporate commitment to sustainability, modifying the ways in which they purchase products. Two years ago, Whalin made a corporate commitment to local sourcing and saw their profits increase. This is an example of
A. doing well and doing good. B. leading the market. C. corporate signature strengths. D. decision-making discretion. E. shareholder focus on wealth.
What should a salesperson do after finishing the sales presentation?
A. Wait for a positive response from the buyer. B. Use a trial close to determine the attitude of the product. C. Ask questions to assess the amount of knowledge gained by the prospect. D. Present proof statements. E. Ask for the order after fully doing the presentation.
Fitzpatrick Company had $500 of accrued salary expenses that will be paid during the following accounting period. How would the related adjusting entry be recorded in the company's T-accounts?
A.
| Salaries Expense | |
| 500 | |
| Cash | |
| 500 | |
B.
| Salaries Expense | |
| 500 | |
| Salaries Payable | |
| 500 | |
C.
| Cash | |
| 500 | |
| Salaries Expense | |
| 500 | |
D.
| Salaries Payable | |
| 500 | |
| Salaries Expense | |
| 500 | |
What problem did Claremont McKenna encounter that resulted in national headlines about the school?
a. It was allowing law students to attend review courses b. It was allowing law students to use application consultants c. It was increasing its SAT score averages above what they actually were d. There was no problem except a rogue admissions officer