The triple bottom line focuses on:
a. Profitability
b. Sustainability
c. Efficiency
d. Equality
b. Sustainability
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According to the text, most commercial market research is descriptive in nature
Indicate whether the statement is true or false
Knowledge that an individual has that is easy to express clearly in words, pictures, or formulas is known as
A. intangible. B. valuable. C. implicit. D. explicit. E. tacit.
Off-price chains generally purchase merchandise on an opportunistic basis by focusing on cancelled orders, irregulars, and end-of-season merchandise
Indicate whether the statement is true or false
Which of the following statements is a strategy decision, rather than an operational decision?
A. "We will increase the number of training sessions for new sales associates from two to three." B. "We will cut prices as needed to in order to protect our market share." C. "We will hire a merchandising specialist this month to help remodel our older stores." D. "We will place a special ad in the Sunday newspaper promoting our upcoming sale." E. "We will change the colors of our selection of shirts at the end of the season."