During the Lights in the Night: Lanterns Make Community Connections campaign, a goal to safely and successfully provide the public with a once-in-a-lifetime experience was determined during the ______ phase of campaign development.

A. research
B. action
C. communication
D. evaluation


B. action

Communication & Mass Media

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By using a word such as now to replace the five-word, 17-letter phrase at this point in time, you are avoiding using

a. connotative language. b. denotative language. c. oral language. d. a euphemism. e. gobbledygook.

Communication & Mass Media

What are three of the reasons the “Food Lion Feeds” program was successful?

What will be an ideal response?

Communication & Mass Media

Regarding visuals, which of the following is most true?

a. They need not be expensive or of the highest production value b. Brands always need their own visuals for their social media sites c. Visuals are not "standalone" messages in their own right d. One should strive to post the same content to all social media sites

Communication & Mass Media

What type of inference is a speaker relying on when he or she tells a story to explain an event?

A. cause B. narrative C. fallacy D. testimony

Communication & Mass Media