The marketing manager for Joe's Shoe-Mart has decided to conduct descriptive research using primary data. Based on some preliminary research of trade journals and interviews with customers, she knows what questions to ask. However, the customers she wants information from are spread out over many stores in several states. The best technique for her to collect this data would be ________.
A. focus groups
B. in-depth interviews
C. surveys
D. case studies
E. experiments
Answer: C
Business
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