Self-observation is the process of:
a. compensating ourselves when we achieve our goals with tangible or intangible rewards
b. examining our own behaviors in a constructive way in order to reshape these behaviors.
c. raises our awareness of how, when, and why we behave the way we do in certain circumstances.
d. setting individual goals for ourselves.
c. raises our awareness of how, when, and why we behave the way we do in certain circumstances.
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A consumer who makes the purchase decision based on price is:
A) promotion prone B) brand loyal C) a repeat buyer D) price sensitive
________ marketing is about making sure the brand and its marketing are as personally relevant as possible to as many customers as possible–a challenge, given that no two customers are identical
A) Personalizing B) Permission C) Identification D) Database E) Integrated
Which of the following would not be a batch-related activity?
A. Performing 100% inspection. B. Setting up a machine for a new production run. C. Purchasing materials. D. Processing a customer order.
If West and Burton designated in their contract an amount to be paid in the event of a breach and the amount is found to be so high it is considered a penalty, the injured party will be left without a remedy
a. True b. False Indicate whether the statement is true or false