Mike went shopping for a new computer. He was torn between buying a laptop and a tablet. The salesperson convinced him to go with the tablet. Over the next few days he finds more and more things he does not like about the tablet and thinks about how the laptop would better meet his needs. His feelings of dissonance are increasing because _______.
a. of postdecisional regret
b. the decision is final
c. he is revising his initial evaluations
d. of postdecisional spreading
c. he is revising his initial evaluations
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