Which term refers to a highly influential group of heavy Internet users who frequently share their opinions about brands and products with others?
A. e-marketer
B. icon
C. hacker
D. e-fluential
E. blogger
Answer: D
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Behavioral targeting can be used to create the needed degree of engagement for making a marketing campaign successful
Indicate whether the statement is true or false
Which transportation network design option uses a combination of other options to reduce the cost and improve responsiveness of the supply chain?
A) Direct shipping network B) Direct shipping with milk runs C) Shipping via DC using milk runs D) Tailored network
Given an EOQ model with shortages in which annual demand is 4200 units, Co = $160, Cc = $7 per unit per year, and Cs = $25, what is the annual carrying cost?
A) 1059.03 B) 1355.55 C) 296.51 D) 495.74
Incorporation of environmental considerations in the design and development of products or services is called ecodesign.
Answer the following statement true (T) or false (F)