A celebrity endorser is used in advertisements because his or her stamp of approval on a product can:
A) enhance the product's brand equity
B) enhance consumers' emotional bonds with the product
C) aid in the establishment of a "personality" for a brand
D) all of the above
D
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Firms that market the same product to multiple regions with different preferences may need to tweak the product to ensure that it meets a need unique to each segment. This represents what type of targeting strategy?
A. a differentiated marketing strategy B. a niche marketing strategy C. an undifferentiated targeting strategy D. a geographic targeting strategy E. a concentrated targeting strategy
Figgaro Company's accounts and their balances, as of the end of August, are included below. All accounts have normal balances:Accounts receivable…..$36,000?Cash…………………….$27,000Equipment……………..59,000?Advertising expense…5,000Service revenues earned.75,000?Accounts payable………31,000Rent expense…………..3,600?Dividends……………...24,000Office supplies………1,500?Salaries expense………..30,000Notes payable…………22,000?Common Stock…….. 58,100a. Calculate net income.b. Determine the amount of total equity to be shown on the August 31 balance sheet.
What will be an ideal response?
When using the indirect method, the amount of net cash flow from operating activities will be higher than it would be if the direct method were used.
Answer the following statement true (T) or false (F)
Internal rate of return is the rate at which the net present value of an investment equals zero.
Answer the following statement true (T) or false (F)