Critical mass is a situation whereby several competing firms cluster near one location, and thus attract more customers than the total number who would shop at the same stores in scattered locations
Indicate whether the statement is true or false
TRUE
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When a member of MADD tells an emotional story about the loss of her daughter to a drunk driver, the mother is using which element of persuasion?
A) logos B) chaos C) pathos D) all of the above
A supply-based approach classifies competitors based on customer attitudes and behaviors
Indicate whether the statement is true or false
Under accrual basis accounting, revenue is recorded only when cash is received
Indicate whether the statement is true or false
Honda recently hired twenty employees to work in various departments of the company. On the first day, all twenty had the same orientation and attended the same training and development sessions. They were most likely engaged in what form of training?
A. Classroom teaching and lectures B. Role-playing C. Conference and seminars D. On-the-job methods E. Simulations