Comfy’s Bed Company advertises a special sale on mattresses on its website. The mattresses are normally sold for $1,000, but are advertised on the website for $499. The sale price does not, however, include shipping costs. Comfy’s charges $250 for shipping any mattress. To avoid any claims of deceptive advertising, Comfy’s should
a. ?clearly and conspicuously disclose the shipping cost in its ads.
b. ?not reveal the shipping cost.
c. ?include the shipping cost on the last page of Mello's Web site.
d. ?display the shipping cost in small print on Mello's Web page.
Answer: a. ?clearly and conspicuously disclose the shipping cost in its ads.
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