A study is set up to examine the effects of comedy in a persuasive message. Researchers define a comedic appeal as one that makes the audience laugh. They have defined this message variable in terms of:

a. observed effects
b. intrinsic features
c. message strength
d. intrinsic values


a. observed effects

Communication & Mass Media

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Discuss the findings derived from the Gender Inequality Index (GII).

What will be an ideal response?

Communication & Mass Media

Which element of the communication model impacts the communication situation and the meaning we develop for a mediated message?

A. channel B. noise C. receiver D. message

Communication & Mass Media

Kahlil wove the story of his 72-hour unexpected stay at the airport throughout his speech on the importance of customer service. What type of supporting material did Kahlil use?

A. persuasion B. narrative C. opinion D. data

Communication & Mass Media

The fundamental rhetorical purpose requires you to initiate a rhetorical act that can be an unintentionally created

A) unintentionally created. B) explained by altered beliefs. C) used to influence without the use of symbols. D) translated into virtual experiences by others.

Communication & Mass Media