Choose the research term that answers the question, "Do two groups differ after the stimulus is presented to only one group?"
A. Factorial design
B. Pretest-posttest
C. Posttest only
Answer: C
Communication & Mass Media
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What is another term for paid media in which the sponsor controls all aspects of the message?
a. advertising b. controlled c. print ad d. TV commercial
Communication & Mass Media
"It all depends..." is a way to remind you to check the
A. validity. B. conclusion. C. warrant. D. claims. E. definition.
Communication & Mass Media
In the communication process, feedback is
A. the noise created when a microphone gets too close to a speaker B. the response to a source, verbal and nonverbal. C. the response to a receiver. D. unintended responses from both sender and listener.
Communication & Mass Media
The text suggests that you should avoid using humor if you are not
comfortable with it. Indicate whether the statement is true or false.
Communication & Mass Media