When selecting a channel, a manager should consider which aspects of the message?

A. sensitivity, privacy, complexity, and agreeableness
B. sensitivity, agreeableness, privacy, and negativity
C. sensitivity, negativity, complexity, and persuasiveness
D. privacy, complexity, information overload, and negativity


C. sensitivity, negativity, complexity, and persuasiveness

Business

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________ of a merchandise category is the number of different merchandising subcategories offered.

A. Variety B. Merchandise depth C. Assortment D. Merchandise mixture E. Classification

Business

Agent wholesalers usually have higher operating expenses (as a percentage of sales) than merchant wholesalers.

Answer the following statement true (T) or false (F)

Business

Managerial accountants use either task analysis or an analysis of historical data to set cost standards.

Answer the following statement true (T) or false (F)

Business

Which of the following statements about bond premiums or discounts is correct?

A. A premium on a bond increases the amount that the issuer has to repay to the lenders. B. A discount on a bond reduces the amount that the issuer has to repay to the lenders. C. A discount on a bond increases the interest expense of the loan to the issuer. D. A premium on a bond increases the interest expense of the loan to the issuer.

Business