Customer relationship initiatives for a firm’s best customers should focus on?
a. Maintaining and cultivating the existing relationship
b. Attempting to increase sales of additional goods and services to these customers
c. Both maintaining and cultivating the existing relationship and attempting to increase sales of additional goods and services to these customers
d. Severing ties with the customers
c. Both maintaining and cultivating the existing relationship and attempting to increase sales of additional goods and services to these customers
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The most common foreign market entry strategy is licensing.
Answer the following statement true (T) or false (F)
He least popular form of direct marketing is:
A) email. B) direct mail. C) inbound telemarketing. D) outbound telemarketing.
There is an inverse relationship between bonds' quality ratings and their required rates of return. Thus, the required return is lowest for AAA-rated bonds, and required returns increase as the ratings get lower.
Answer the following statement true (T) or false (F)
Departmentalization refers to
A. categorizing employees based on their qualifications. B. setting up divisions in an organization. C. standardizing procedures for all departments. D. creating a hierarchy of different levels in an organization.