What are end-user and vertical-level specialists?
What will be an ideal response?
The key idea in successful nichemanship is specialization. A firm that specializes in one type of end-use customer is an end-user specialist. For example, a value-added reseller (VAR) customizes computer hardware and software for specific customer segments and earns a price premium in the process. A firm that specializes at some vertical level of the production-distribution value chain is a vertical-level specialist. A copper firm may concentrate on producing raw copper, copper components, or finished copper products.
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Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet website, which you will advertise on late night television. You are also hoping to obtain free publicity to place stories in men's fashion magazines. You are planning to sell online a 15-ounce bottle for $24.99 plus $7.99 shipping and handling. Using the information provided, identify each element of your marketing mix.
What will be an ideal response?
A primary purpose of a balanced scorecard is to give
a. managers a way to judge past performance. b. stockholders a way to judge current performance. c. managers a way to forecast future performance. d. stockholders a way to tie strategy to profitability.
It is recommended that you minimize eye contact during a PowerPoint (or similar computer graphics) presentation to avoid interfering with your technology focus
Indicate whether the statement is true or false.
A network is both ________ and ________ vulnerable
A) clerically, systematically B) sensically, instantly C) logically, physically D) publicly, privately