Procter & Gamble and Leo Burnett use three components in their creative strategies. They are
A. creative definition, creative execution, and creative implementation.
B. copy, illustrations, and layout.
C. informational, transactional, and transformational dimensions.
D. objective, support, and tone statements.
E. verbal, nonverbal, and technical dimensions.
Answer: D
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Scenario B: Fresh Catch, a small, popular chain of seafood restaurants, wishes to hire a new general manager to oversee a local restaurant's day-to-day operations. The company human resources (HR) manager posts an advertisement in the local newspaper stating, "General manager wanted for a fast-paced, award-winning seafood restaurant. Applicants must have three years' experience in a comparable restaurant managing a large staff and ensuring the satisfaction of diners." In addition to making inquiries through industry contacts, the HR manager places the ad on the company's bulletin board and intranet. The HR manager then develops a pool of prospective candidates for the position and chooses from the pool of candidates when making decisions on whom to hire.The part of the ad that states that
the company requires a general manger with three years' experience managing the staff in a successful seafood restaurant is an example of a job. A. specification. B. scope. C. psychograph. D. posting. E. description.
Control over resources is the basis for two critical pieces of the coalition formation process: what each member brings to the coalition and
A. what each member should receive if the coalition forms. B. when local threats are present. C. the network of connections each member brings to the coalition. D. what form of power each member holds.
Frederika owns a small skateboard manufacturing plant
For a long time, skateboards were painted, then they moved to a room where the front wheels were attached, then they went back to the painting room to be varnished, then they went back to the wheel room to have the rear wheels applied. Now the painting and varnishing are done in the same room, one after the other, and then the board goes into the wheel room once to have front and rear wheels attached. By eliminating steps, Frederika changed to what kind of manufacturing system? A) mass customization B) flexible manufacturing C) lean manufacturing D) computer-aided manufacturing E) computer-integrated manufacturing
A(n) ______________________________ is a representative user workload, processed on each vendor's proposed system configuration, to obtain comparative throughput measures.
Fill in the blank(s) with the appropriate word(s).