Describe any three message execution styles
What will be an ideal response?
Students' answers may include any three of the following.
There are nine message execution styles. They are:
-Slice of life: shows one or more typical people using the product in a normal setting.
-Lifestyle: shows how a product fits in with a particular lifestyle.
-Fantasy: creates a fantasy around the product or its use.
-Mood or image: builds a mood or image around the product or service.
-Musical: shows people or cartoon characters singing about the product.
-Personality symbol: creates a character to represent the product.
-Technical expertise: depicts the company's expertise in making the product or delivering the service.
-Scientific evidence: presents survey or scientific evidence that the brand is better than other brands.
-Testimonial evidence/endorsement: features a highly believable or likable source endorsing the product.
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