Give three important points to consider when designing a questionnaire
Any three of the following are acceptable:
a . Keep the questionnaire as short as possible.
b. Design the questions to be short, simple, and clearly worded.
c. Consider beginning with simple demographic questions to help respondents get started and become comfortable quickly.
d. Consider using a combination of dichotomous questions, multiple-choice questions, and open-ended questions.
e. Avoid using leading questions.
f. When preparing the questions, think about how you intend to tabulate and analyze the responses.
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Many visitors to an amusement park have complained about the long and slow-moving lines, as well as the fact that park employees are letting their friends cut in line. This equipment-based service provider is having trouble with ________ factors
A) operational B) augmented services C) locational D) environmental E) technological
Horizontal analysis is a technique for evaluating a series of financial statement data over a period of time
A) that has been arranged from the highest amount to the lowest amount. B) that has been arranged from lowest amount to the highest amount. C) to determine which items are in error. D) to determine the amount and/or percentage increase or decrease that has taken place.
What are companies looking for when conducting lead scoring?
A. customers' awareness of competition in the marketplace B. the level of brand recognition a customer has regarding the firm's product C. how a customer reacts to a particular promotional campaign D. traits that make the customer more likely to purchase E. unmet customer needs and wants
________ is the price of one country's money quoted in terms of another country's money
A) Arbitrage B) PPP C) Exchange rate D) Direct rate E) LIBOR