How should a practitioner make selections for media outlets for audiences during a campaign?
a. by considering how the target audience overlaps with a media outlet’s audience
b. by considering audience size first, then media availability
c. by considering the amount of control over the message the media outlet allows
d. by considering which stage the campaign is at the time of the release of the message
a. by considering how the target audience overlaps with a media outlet’s audience
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Statistics are often the most convincing type of supporting material we can use, if we present them visually as well as verbally
Indicate whether the statement is true or false.
According to the text, concrete language is preferred over vague language
Indicate whether the statement is true or false.
What is the primary difference between a team and a group?
What will be an ideal response?
When Benjamin moved into his dorm, he experienced intrapersonal tension; sometimes he wanted to hang out with everyone else, but sometimes he just needed to be alone. In terms of culture, he struggled with
a. his personal goals. b. his individualistic vs. collectivistic goals. c. in- and out-group behaviors. d. high-context vs. low-context ideals.