Why might the follow-up be considered the most critical step of the sales process?
What will be an ideal response?
The follow-up allows the salesperson to assure the buyer of her continued interest and to address buyer concerns that might have arisen since the sale; good follow-up is key to building long-term relationships with customers.
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________ are messages that champion an issue or promote not-for-profit organizations that serve society in some way
A) Advocacy advertisements B) Product advertisements C) Public service advertisements D) Institutional advertisements E) Brand advertisements
______________ lays out the short-term actions and plans to implement the strategy.
a. Operational planning b. Tactical planning c. Divisional strategy d. Strategic planning
The requirements for a patent include all EXCEPT:
a. the invention must be novel. b. the invention must be nonobvious. c. the invention must be commercially valuable. d. the invention must be useful.
Race may be a bona fide occupational qualification when the employee will be working with children of a different race
a. True b. False Indicate whether the statement is true or false