The layer of the IEEE 802 reference model that includes such functions as encoding/decoding of signals and bit transmission/reception is the _________
A. physical layer B. control layer
C. logical link layer D. media access layer
A
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The terminology “make-believe media” suggests that media do which of the following?
A. make us believe B. present “fake” news C. create their own fantasies for publication D. are owned by large companies that engage primarily in entertainment
The behavior people exhibit as they pass through certain life-cycle stages, such as becoming a parent, is largely fixed and does not change over time
Indicate whether the statement is true or false
Give an example of a cognitive social marketing campaign
What will be an ideal response?
The suggestion to make business messages economical refers to? ________
A) ?presenting ideas clearly but concisely B) ?having a definite strategy to fulfill in each message C) ?looking at a problem from the perspective of your audience rather than your own D) ?saving your organization money