A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market. The company changed its campaign to focus on dietary needs rather than just convenience, thus targeting a segment of consumers looking for healthy diet. This is an example of a ______.
A. new line-extension product
B. discontinuous innovation
C. repositioned product
D. new and improved product
Answer: C
You might also like to view...
The operating cycle for a merchandiser is
A) the period of time it takes to sell a unit of inventory. B) the same for all companies. C) most generally a year. D) the time to buy, hold, sell, and collect payment for a sale.
Which of the following bodies was created to deal with municipal accounting issues?
a. GASB b. FASB c. FAF d. EITF
Psychological capital is made up of feelings of competence, hope, optimism and ______.
A. humility B. courage C. resilience D. temperance
If the sender uses words the receiver does not understand, the receiver will have difficulty encoding the message
Indicate whether the statement is true or false