Which statement is not true about pretests?
A) To the extent possible, a pretest should involve administering the questionnaire in an environment and context similar to that of the actual survey.
B) A variety of interviewers should be used for pretests.
C) The project director, the researcher who developed the questionnaire, and other key members of the research team should conduct some pretest interviews.
D) It is a good practice to employ only experienced interviewers to conduct pretests.
D
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Which of the following statements is true of the customer pyramid?
A. Customers in the gold segment are the most profitable and loyal customers. B. Customers in the platinum segment place little emphasis on customer service. C. Customers in the lead segment buy merchandise on sale or abuse return privileges. D. Customers in the iron segment need special attention from the retailer to grow their potential to be better customers. E. All customers regardless of their segment must receive equitable promotional benefits.
Suzanne's Cleaners is considering a project that has the following cash flow data. What is the project's payback? Year0 1 2 3 4 5 Cash flows?$1,100 $300 $310 $320 $330 $340
A. 2.31 years B. 2.56 years C. 2.85 years D. 3.16 years E. 3.52 years
Frank's Heating and Air Conditioning Company specializes in electric heat pumps. Frank keeps track of the price of natural gas, knowing that
A. natural gas creates more environmental greenhouse effects than coal. B. when the price of natural gas goes up, the quantity demanded also rises. C. an increase in the price of natural gas will increase demand for his electrical heating systems. D. gas heating systems and electrical heating systems are complementary goods. E. the demand for natural gas is price elastic.
Which of the following occurs if a company experiences an increase in its fixed costs?
A. Net income would increase. B. The contribution margin would increase. C. The contribution margin would decrease. D. The break-even point would increase. E. More than one of the answers would occur.