What is the focus of a firm that develops a relational orientation with its customers?
A. Working with competitors to simplify product offerings for customers
B. Relating product knowledge to customers' interests
C. Gaining profit from each customer transaction
D. Gaining lifetime profitability from customer relationships
E. Generating profits quickly before customers shop elsewhere
Answer: D
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A dynamic, multimedia presentation of your qualifications is called what?
A) A social media résumé B) A résumé C) An attention-getting device D) PDF résumés E) Scannable résumés
In one test before product launch, customers try a sample product and are then surveyed to understand whether or not they would buy/use the product again. This is known as
A. market testing. B. alpha testing. C. concept testing. D. premarket testing. E. prelaunch testing.
Which of the following is a continuing form of tobacco regulation?
a. No-smoking ordinances b. Requirements that tobacco companies launch "don't smoke" campaigns directed at teens c. Prohibitions on tobacco company funding for lung cancer research d. All of the above
Rave Reviews Company has two service departments (Cafeteria and Human Resources) and two production departments (Machining and Assembly). The number of employees in each department follows.Cafeteria40Human Resources60Machining200Assembly300Rave Reviews uses the direct method of cost allocation and allocates cost on the basis of employees. If Human Resources cost amounts to $1,800,000, how much of the department's cost would be allocated to Assembly?
A. $1,080,000. B. $720,000. C. $1,200,000. D. $900,000. E. None of the answers is correct.