Which of the following would not be taken into account by a company using an ethnocentric approach to pricing decisions?
A) the possibility of implementing a penetration strategy
B) profitable price points that could be tied to local sourcing as opposed to home-country sourcing
C) integration of price with other marketing mix elements
D) factors unique to individual country markets
E) None of the above would be taken into account by a company using ethnocentric pricing.
E
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Spoexa, a food-marketing company was hired by the French Ministry of Agriculture to organize cocktail parties in 19 countries in order to:
A) promote French wines. B) promote French cheese. C) show that French cuisine is laid back. D) show that French wines are superior. E) show how to use French cuisine.
______ self-protection strategy allows us to give ourselves a logical explanation for an unrealistic picture, thought, or feeling.
A. Repression B. Rationalization C. Displacement D. Counterfeit relationship
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