The way a salesperson phrases the need-payoff question when using the SPIN approach is similar to phrasing in the ________ approach.
A. direct
B. opinion
C. FAB
D. curiosity
E. customer benefit
Answer: E
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Brand name products give buyers assurances of consistent quality
Indicate whether the statement is true or false
Liabilities can be best described as:
A. The amount expected to be distributed to stockholders. B. The amount owed to creditors. C. The amount of services provided to customers during the year. D. The amount of expenses over the past year.
Which of the following is an advantage of status quo pricing?
a. It leads to optimal pricing of a product. b. It maintains an organization's differential advantage. c. It gives greater importance to the demand and costs of a product. d. It requires little planning.
Sophie is the president of Tasty Foods Corporation, a wholesale grocery company. An inspection by Uri, a government agent, uncovers unsanitary conditions in the company's ware-house caused by Vic, a Tasty Foods employee. Will, a Tasty Foods vice
president, assures Uri that the situation will be corrected, but a later inspection finds that the warehouse is still unsanitary. Sophie knows nothing about any of this. Can Tasty Foods be convicted of a crime in these circumstances? Can Sophie be held personally liable?