Market segmentation separates consumers of a product into different groups in such a way that members of each group are similar to each other and there are differences between groups
Indicate whether the statement is true or false
T
You might also like to view...
The Equal Credit Opportunity Act:
A. prohibits discrimination in credit transactions on grounds of sex, marital status, race, color, religion, national origin, and age. B. requires online ads for free credit reports to disclose whether the consumer must buy credit monitoring or other products or services to get the report. C. is designed to protect consumers from inaccurate credit reporting. D. sets forth basic privacy protections that must be provided by financial institutions and requires them to respect the privacy of their customers' nonpublic personal information.
The personal needs of the retailer during the early, unprofitable stage of business are paid through _____
a. a bank credit plan b. life insurance loans c. personal savings d. a personal drawing account
Which of the following is an example of an external transaction cost?
A. the cost of searching for a contract manufacturer B. the cost of recruiting and retaining employees C. the cost of maintaining plant and machinery D. the cost of setting up a production unit
Factors that determine the demand for an asset include changes in the
A) wealth of investors. B) liquidity of bonds relative to alternative assets. C) expected returns on bonds relative to alternative assets. D) risk of bonds relative to alternative assets. E) all of the above.