Unlike the other marketing mix elements, price plays a minor role in creating customer value and building customer relationships
Indicate whether the statement is true or false
FALSE
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MIS can add value to both primary and support activities within a business. Which of the following is not an example of a company adding value by the use of MIS in a support activity?
A. Netflix creating a business strategy for the video rental market that delivers videos via the mail. B. The University of Forks creates a program to automatically order office supplies such as pens and pads of paper for its employees. C. The human resources department creates a tracking system to efficiently reward employees based on their performance. D. Scottrade Corp. creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
Before undertaking any change strategy, it’s useful for managers to determine what they have working in their favor. This force is known as ____.
a. Internal force b. External force c. Driving force d. Restraining force
The UCC requires that the mirror image rule be followed for all acceptances
Indicate whether the statement is true or false
Dynamic page generation lowers menu costs
Indicate whether the statement is true or false