Differentiation means that the firm's marketing mix is similar to its competitors' mixes.
Answer the following statement true (T) or false (F)
False
Differentiation means that the marketing mix of a firm is distinct from what is available with a competitor.
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The costs of non-quality work do not include
a. the cost of handling complaints. b. the cost of scrap. c. warranty costs. d. original design costs.
Self-improvement tips include:
a. review your goals once a month. b. involve no one but yourself. c. start large; try to do everything at once. d. None of the answers are correct.
Wal-MartWal-Mart, the world's largest retailer by revenue, announced that it will get back to its founder's roots by initiating more price cuts. Critics claimed that the giant was getting away from its original focus because it posted relatively high gross profit margins. CEO Mike Duke assuaged critics by saying Wal-Mart's $400 billion in sales will become even larger because the price cuts will attract more customers and it will lower its costs of goods sold.Refer to Wal-Mart. Wal-Mart's gross margin is the:
A. total sales from all of its stores worldwide B. amount of money it makes as a percentage of sales after the cost of goods sold is subtracted C. amount of money it makes as a percentage of sales before taxes D. amount of money it makes as a percentage of sales after all costs are subtracted E. net profit it earns after all expenses and taxes are subtracted
Electronic commerce is the process of buying, selling, or exchanging products, services, or information via computer
Indicate whether the statement is true or false