Many international marketing companies address the Internet language problem by:
A. using only English on their Web sites.
B. using language translation software whenever possible.
C. having country-specific Web sites.
D. using foreign language blocking software to screen international communications.
E. using America OnLine global Internet portal services.
Answer: C. having country-specific Web sites.
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Which of the following is an object that is admired strictly for its beauty or because it inspires an emotional reaction?
A) An art product B) A reality-engineered product C) A craft product D) A trial product
Winstar is a large scale manufacturer which has more than a hundred partners across the globe
When making decisions concerning distribution and channel optimization, the company invites members from its channel partners to be part of its advisory committee. This helps the company maintain harmony with its partners. Which of the following conflict resolution techniques is Winstar using? A) diplomatic counselling B) mediation C) arbitration D) co-option E) joint membership
If an organization's marketing department wants to create "segment storyboards" to test the attractiveness of each segment's positioning strategy, it would most likely occur in the ________ step of the segmentation process
A) needs-based segmentation B) segment identification C) segment profitability D) segment "acid test" E) marketing-mix strategy
Teams who use PowerPoint demonstrations should keep
a. each part separate for purposes of clarity. b. transitions between speakers to a minimum. c. the entire presentation as one file. d. separate color schemes for each speaker.