What occurs during the interpretation stage of the perception process?

A. Missing information is filled in.
B. Stimuli is organized.
C. Certain stimuli are focused on.
D. Meaning is assigned to stimuli.


Answer: D

Communication & Mass Media

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A. charisma B. character C. competence D. morals

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Which one of the following is NOT a cost factor when presenting an ad in a specific market?

a. audience size b. placement market c. production cost d. media channel

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