Ford Motor Company produces passenger cars, commercial trucks and specialty vehicles, performance vehicles, and race cars. Ford uses a procedure called _____ to divide its large market.
A. micromarketing
B. positioning
C. market segmentation
D. cannibalization
E. perceptual mapping
Answer: C
You might also like to view...
In terms of personality, an introvert is likely to display each of the following characteristics within the buying center, except:
A) spend less time talking within the buying center B) become more involved in the buying process C) will not ask important questions because of timidity D) will listen carefully to others in the group
Spring Clean, Sparkle Glass, and Dazzle Floor are various cleaning liquids marketed under the brand name Clean Homes. Therefore, Clean Homes is a(n)
A. subbrand. B. premium brand. C. exclusive brand. D. copycat brand. E. umbrella brand.
Which of the following can lead to an annulment?
A) if one of the parties has breached the promise to marry B) if one or both parties were intoxicated at the time of the marriage C) if one of the parties has children from a prior marriage that was legally terminated D) if both parties failed to sign a prenuptial agreement in advance of their marriage
The difference between the planned and the actual budget best defines
A) trend. B) variance. C) average. D) mode.