The main goal of the global product development process is to:
A. come up with a single standard product or product line suitable for all global markets
B. expand the number of different new-product offerings so that individual country needs are more likely to be met
C. develop every product for potential worldwide distribution and adaptation to other countries
D. come up with new-product ideas in the United States and use global markets as test markets
E. repeat the steps in the process with marketing teams in each and every foreign country targeted
Answer: C
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What will be an ideal response?
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