Which of these statements best completes the following sentence? Understanding a client’s target publics and where they interact most on social media will help a PR practitioner ______.

a. design the right messages for the right platform
b. stay ahead of potential fake news and cyber attacks
c. remove the need to encourage personal interaction
d. leverage second-order connections built-in to network diffusion


a. design the right messages for the right platform

Communication & Mass Media

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Another word for multiculturalism, a movement recognizing that individuals should be able to maintain their distinctive cultural identities and still be part of a larger group, is _____

A. intraculturalism B. pluralism C. the melting pot D. ethnocentrism

Communication & Mass Media

The __________ model states that it is better to start with the

weakest argument and end with the strongest. a. causal b. primacy c. comparative d. recency

Communication & Mass Media

In bargaining all parties must perceive that more than one potential agreement could be reached.

Answer the following statement true (T) or false (F)

Communication & Mass Media

A potential problem with matching exams is

a. they are not useful when there is a lot of content to assess. b. they can only be used to assess higher level learning. c. they can allow students to decipher correct answers through a process of elimination. d. they take up too much room.

Communication & Mass Media