The theory of _______ holds that the effects of the mass media on individuals are slight

a. ?limited effects
b. ?propaganda
c. ?historical
d. ?hypodermic needle


ANSWER:
a

Communication & Mass Media

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Frank was determined not to let Dorothy know he was upset, so he avoided looking at her and only spoke in one-word responses, but Dorothy knew immediately something was wrong. This demonstrates the _________ of the communication process

A) inevitability B) irreversibility C) unrepeatability D) competency

Communication & Mass Media

Instead of thinking of a greeting as one event, communication scholars break it down to the verbal greeting, the handshake, and the small talk. If they all happen in this sequence, then they are known as _____

A. congruency B. Pollyanna-Nietzsche effect C. clustering D. action chains

Communication & Mass Media

Saying "gonna" instead of "going to" demonstrates a problem

of a. articulation. b. dialect. c. pitch. d. rate.

Communication & Mass Media

Which of the following represents how a high-power culture would develop a plan using the DECIDE model?

a. let those in authority develop the plan that will be implemented by everyone b. prefer that everyone in a group develop and implement the plan c. consider only those ideas that have been reached by group consensus d. develop a plan on authoritative rule that will be implemented only by those in power

Communication & Mass Media