The belief that people are attracted to rewarding situations and seek to eliminate uncomfortable conditions is known as

a. mood processing

b. inoculation.
c. defensive avoidance.
d. pleasure-pain principle.


d

Communication & Mass Media

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Because quoted testimony is stronger than paraphrased testimony, one should always use accurate

quotes rather than paraphrased material. Indicate whether the statement is true or false

Communication & Mass Media

Strengthening commitment is not really a persuasive goal because it addresses issues that the audience

already agrees with. Indicate whether the statement is true or false

Communication & Mass Media

When you word a specific purpose in terms of desired audience behavior it is known as a

a. thesis. b. demographic objective. c. behavioral objective. d. functional purpose.

Communication & Mass Media

Some stations use all capital letters for anything to be read over the air

a. TRUE b. FALSE

Communication & Mass Media