The belief that people are attracted to rewarding situations and seek to eliminate uncomfortable conditions is known as
a. mood processing
b. inoculation.
c. defensive avoidance.
d. pleasure-pain principle.
d
Communication & Mass Media
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Because quoted testimony is stronger than paraphrased testimony, one should always use accurate
quotes rather than paraphrased material. Indicate whether the statement is true or false
Communication & Mass Media
Strengthening commitment is not really a persuasive goal because it addresses issues that the audience
already agrees with. Indicate whether the statement is true or false
Communication & Mass Media
When you word a specific purpose in terms of desired audience behavior it is known as a
a. thesis. b. demographic objective. c. behavioral objective. d. functional purpose.
Communication & Mass Media
Some stations use all capital letters for anything to be read over the air
a. TRUE b. FALSE
Communication & Mass Media