Answer the following statement(s) true (T) or false (F)

1. An audience’s preexisting relationships with the speaker will affect how they view him or her personally and what they expect from the person’s presentation.
2. Compliance-gaining research focuses on the person doing the persuading rather than the person being persuaded.
3. Beliefs are deeply held judgments of significance.
4. Claims of conjecture are persuasive messages that contend what will be true or false in the future.
5. Claims of policy are persuasive messages that contend what action should or should not be taken.


1. True
2. True
3. False
4. True
5. True

Communication & Mass Media

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Electronic versions of printed publications, such as newspapers and journals, should be evaluated

with more caution than the print versions of these publications. Indicate whether the statement is true or false

Communication & Mass Media

All of the following are examples of noise EXCEPT

A. a student taking notes on important points in the lecture. B. the professor lecturing while you work on your Facebook profile. C. a jackhammer outside the classroom. D. the person talking on a cell phone in the cafeteria while you try to study.

Communication & Mass Media

The word communication comes from the Latin communicare, which means

A. "to form a community of believers." B. "to make common." C. "to care for others." D. "to speak with understanding."

Communication & Mass Media

To find out if patients using a new headache remedy are pleased with the drug, your best approach is to use

A. online groups and forums. B. search engines. C. bibliographies. D. expert sites.

Communication & Mass Media